DD’s Bio

As an award-winning creative director/copywriter and college-level writing instructor, I have 15+ years of experience helping national brands, agencies, and design consultancies develop impactful marketing campaigns that drive sales and compel audiences to take action.

How I’m Different

Multi-Platform Campaign Development
I love the art and science of storytelling and can expertly weave it into a medium. Whether writing a feature article, concepting an integrated national advertising campaign, or crafting content for an app, I create copy that captures the audience’s attention, aligns with brand strategy, and is designed to drive measurable results.

B2C and B2B Writing and Strategy
Having worked across various industries—from healthcare and technology to tourism and education—I’ve built campaigns for diverse audiences in both B2B and B2C spaces. My ability to transform complex ideas into clear, engaging content while maintaining a consistent, compelling brand voice is a hallmark of my work.

Educational Marketing Workshops
For 5+ years, I served as an Adjunct Professor for two universities and created the course curriculum for writers from the ground up. Today, I provide hands-on, custom-tailored creative and writing workshops that train in-house marketing teams to improve the quality of creative output, streamline processes, and work effectively together. Courses include Copywriting, Social Media Marketing, Concept Development, Email Marketing, and Creative Brief Writing.

“I love working with DD. She gets it. As a creative director, it’s great to have a copywriter like DD that can really step in, take the ball and run with it. I know that when we meet and review a project that she will ask all the right questions and dive in wholeheartedly. Her writing is smart, focused and well-crafted. Collaborating with a writer like DD is one of the reasons I love this business.”
– Craig Hedges, Creative Director, TriVita, Inc.

Areas of Expertise

Key Strengths

Creative Direction • Concepting • Copywriting • Video/TV Scripts • Digital and Traditional Marketing and Advertising Integrated Campaigns • Email Marketing • Blogs • Brand Voice • SEO • Content Strategy • Social Media Marketing • Experiential • Web Content • Direct Response • Feature Articles • App Writing • Tradeshows • Print Collateral • Newsletters • GenAI

Industries

Hospitality • Real Estate • Finance • Technology • Higher Education • Healthcare • Gaming • Government • Tourism

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Awarded 2011 “Advertising Person of the Year” by the AAF-Metro Phoenix (Phoenix Ad Club) and Ad2 Phoenix organizations

Giving back to move the industry forward

During her career, D.D. has shown a long history of support for the advertising industry and the local community. She taught at The Art Institute of Phoenix from 2005-2015 and currently teaches copywriting as an adjunct faculty member at Grand Canyon University.

D.D. is Past President of the American Advertising Federation – Metro Phoenix Chapter (Phoenix Ad Club) and a current member of the American Marketing Association.

“DD has an amazing talent and skill set; she listens, collaborates for a strategic approach, and then thoughtfully crafts the words needed. When I need creative, effective and timely copywriting, I choose DD.”
– Caroline Pilkington, Principal, Pilkington Advertising & Design

Copywriting that’s medium-agnostic

She is at home in any medium, whether it’s digital, video, print, direct response or outdoor. And while her entrepreneurial side loves the business of “the business,” her first love is writing copy that entertains, inspires and motivates readers to act. In short, crafting compelling copy that goes from prosaic to powerful, promptly.

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